Marketing Strategy
“We’re already good. I wish more people knew it.”
B eing good and being recognized as such can be two different things. Keeping success a secret may be quaint but it poses little advantage for growth and building on success. Having and advertising plan may help, maybe not. Having marketing events and activities may be in the right direction but you may need to better align strategic goals and marketing activity. Additionally, companies often overlook the advantage of coordinating a positive link between their sales and marketing strategy and execution. In analyzing your needs we will review:
- Advertising and Marketing Strategy
- Sales and Marketing Alignment
- Paid and Unpaid Marketing
- Subject Matter Marketing
- Video Messaging Expertise
- Public Relations Strategy
- Web Site and Social Web Strategy
Brand Management
Your brand is who you are but is it connected organically to what you do, how you do it, who you do it for and why you do it? This can have ramifications both internal and external. Strategic branding consultations can include: