You’ve got your marketing, your branding, your advertising. You’ve got inside sales, robo-sales, outside sellers beating the pavement and knocking on doors. You’ve got word of mouth, social media, blogs, sponsorships. You make cold calls, warm calls, buy ad words, pay for SEO, email newsletters, follow up referrals, ask for referrals, appear as an expert. […]
A shortcut for me to determine how well a company, a department or a solopreneur business is managed I like to quickly ask, “What are you prepared for?” Before finishing these short paragraphs ask yourself that question. After you audit your business, ask the same question about your life. While a “Preparedness Audit” can unveil […]
There are many traits that lead to success in sales, one can argue their rankings as variable, industry relevant, male or female, for new or experienced sellers and there are as many ways to add, slice and prioritize as there are traits to have–or not have. To the extent a salesperson, business owner or […]
I had a recent client find his Eureka idea, “I had no idea how much of sales is about psychology.” I’m happy to quote the father of my former franchise David Sandler who said that selling is a Broadway play performed by a psychiatrist. Sales professionals have long known, by training or by instinct […]
Even though you still haven’t vacuumed the beach sand out of the back of the SUV and there’s still a few sprays or squeezes of SPF left in your sunscreen you know summer is coming to an end. The days are shorter, colder and the work you procrastinated away all summer long has piled up, […]
There are no shortages of sales tips, training, videos, books, mentors and magicians in the world of selling. When I decided to add my snowball to the iceberg it was after having been sold by, sold with and taught a myriad of selling techniques. Whether it’s represented by a pyramid, a submarine, circles, charts, graphs […]
